SCROLL - D&AD New Blood 2022 Penguin Brief:
Scroll is a new social media app providing a space for 18-30 year olds who are occasional readers to grow their reading passion using social interactions and personalised book recommendations.
Inspired by already culturally relevant dating apps, Scroll is essentially a match maker allowing readers to swipe left and right based on their own personal choices or go on a ‘blind date’ with a book.
Inspired by already culturally relevant dating apps, Scroll is essentially a match maker allowing readers to swipe left and right based on their own personal choices or go on a ‘blind date’ with a book.
