FUSION GRADUATE SHOW
Project:
University graduation show branding
Brief:
As we approached our final term of University, we were challenged to create a brand identity for our final graduate show. The visuals and concept had to be something that reflected everyone on our course and our journey over the past 3 years.
University graduation show branding
Brief:
As we approached our final term of University, we were challenged to create a brand identity for our final graduate show. The visuals and concept had to be something that reflected everyone on our course and our journey over the past 3 years.
Focus:
Brand design, pitching, print
What I did:
In collaboration with Riccelle Navalta, Euan Hutton and Harriet Yea, we created and pitched our take on the visual identity for the show in March. After winning the pitch, we then began developing the visuals and assets for the show in June 2022.
Brand design, pitching, print
What I did:
In collaboration with Riccelle Navalta, Euan Hutton and Harriet Yea, we created and pitched our take on the visual identity for the show in March. After winning the pitch, we then began developing the visuals and assets for the show in June 2022.
Making the Catalogue:
Creating the catalogue was the starting point for this project after developing our visual identity being the bench mark for Fusion 2022, with the catalogue being sent out to industry and given out at the show.
One of our main goals when creating the catalogue was to celebrate work and 'show it off' in the best way possible. So going forward, page spreads were very important to achieve this. We wanted the book to have more flow and feel 'zine like' so we gave each student a uniquely laid out page within a 8x12 grid.
Branding the Show:
'The Scribble' Mural:
We created this mural of our scribble, using paint colour matched to our pink used throughout, to bring the branding into the show. It became an 'Instagramable' moment with the painting appearing all over social media.
Social Media:
