FUSION 2022
BA (Hons) Graphic Design Graduate Show - Branding
As we approached our final term of University, we were challenged to create a brand identity for our final graduate show. The visuals and concept had to be something that reflected everyone on our course and our journey over the past 3 years.
In collaboration with Riccelle Navalta, Euan Hutton and Harriet Yea, we created and pitched our take on the visual identity for the show in March. After winning the pitch, we then began developing the visuals and assets for the show in June
Making the Catalogue:
Creating the catalogue was the starting point for this project after developing our visual identity being the bench mark for Fusion 2022, with the catalogue being sent out to industry and given out at the show. We wanted it to clearly show our visualise our concept of Fusion while showing off work from the course.
One of our main goals when creating the catalogue to celebrate work and 'show it off' in the best way possible. So going forward, page spreads were very important to achieve this. We wanted the book to have more flow and feel 'zine like' so we gave each student a uniquely laid out page within a 8x12 grid.
We test printed the book multiple times to get feedback and physically get a feel for the flow of the book, to make adjustments and changes to pages/order.
Branding the Show:
Using our visual identity I created long banners that hung outside the studio of the show. Creating a brand that worked across multiple assets was really important in when trying to create something memorable.
Along with the banners I created 4 hanging posters using our visual thread of the scribble, leading people into the show.
'The Scribble' Mural:
We created this mural of our scribble, using paint colour matched to our Pantone pink used throughout, to bring the branding into the show. It also became an 'Instagramable' moment with the painting appearing all over social media.
Social Media:
Creating traction and 'buzz' around the show was really important along side creating the branding for the show. We wanted as many people to know about the show and the key dates/information so we created social media platforms to do this.
