ONTRAC HARRODS WINDOW
Project:
Harrods window installation design
Harrods window installation design
Brief:
Design a window display for the Hans Crescent entrance of Harrods that directs customers to the Dyson space located in the Technology Hall on the 5th floor. The project required a rapid turnaround, with concepts developed and signed off within a week.
Design a window display for the Hans Crescent entrance of Harrods that directs customers to the Dyson space located in the Technology Hall on the 5th floor. The project required a rapid turnaround, with concepts developed and signed off within a week.
Focus:
Design development and visual execution
Design development and visual execution
What I did:
Working alongside the Audio Creative Director, I began by visiting the site where the installation would be situated to understand the footfall and how best to position our messaging. From there, I developed multiple design concepts to present to the Global Creative Director. I was keen for the display to feel more like an installation or mural than a traditional OOH advert, something bold to catch people’s attention and showcase the product’s customisation features.
Working alongside the Audio Creative Director, I began by visiting the site where the installation would be situated to understand the footfall and how best to position our messaging. From there, I developed multiple design concepts to present to the Global Creative Director. I was keen for the display to feel more like an installation or mural than a traditional OOH advert, something bold to catch people’s attention and showcase the product’s customisation features.
Harrods building on Hans Cresent illustration to show the initial mock-up of wall space.