V9 VACUUM CAMPAIGN
Project:
New product launch campaign
Brief:
Create a new product film for the newly rebranded Dyson V9 vacuum (formerly Digital Slim), highlighting its manoeuvrability and cleaning power for use by third-party retailers on their web platforms. To maximise budget efficiency, reuse existing static imagery as part of the campaign.
New product launch campaign
Brief:
Create a new product film for the newly rebranded Dyson V9 vacuum (formerly Digital Slim), highlighting its manoeuvrability and cleaning power for use by third-party retailers on their web platforms. To maximise budget efficiency, reuse existing static imagery as part of the campaign.
Focus:
Art direction, creative concept development, asset review
What I did:
As creative lead, I directed the launch of the new tactical vacuum across film, social, and retail touchpoints. My responsibilities included developing the overall art direction for the shoot, creating wardrobe and make-up briefs, selecting a model and a dog, and ensuring all visual elements supported both the campaign and the broader Dyson Home brand vision. I was also responsible for presenting creative concepts and final assets to key senior stakeholders, securing sign-off, and working closely with digital, retail, and social teams to review and refine campaign materials for each channel.
As creative lead, I directed the launch of the new tactical vacuum across film, social, and retail touchpoints. My responsibilities included developing the overall art direction for the shoot, creating wardrobe and make-up briefs, selecting a model and a dog, and ensuring all visual elements supported both the campaign and the broader Dyson Home brand vision. I was also responsible for presenting creative concepts and final assets to key senior stakeholders, securing sign-off, and working closely with digital, retail, and social teams to review and refine campaign materials for each channel.
Hero Film:
Initial story board to show proof of concept, key product features and then brief the film makers and producers.