COOL CF01: BALLOON FILM
Project:
Product launch film - Social
Product launch film - Social
Brief:
Create a comms film that re-imagines the story of an iconic piece of engineering: the first bladeless fan (CF1, launched as the Dyson Air Multiplier), for the relaunch of this icon 15 years later in 2025. The new film should pay homage to the original campaign film made 15 years ago, which famously used balloons to demonstrate Dyson’s technology, while also showcasing new features and updating the story for modern social media audiences.
Create a comms film that re-imagines the story of an iconic piece of engineering: the first bladeless fan (CF1, launched as the Dyson Air Multiplier), for the relaunch of this icon 15 years later in 2025. The new film should pay homage to the original campaign film made 15 years ago, which famously used balloons to demonstrate Dyson’s technology, while also showcasing new features and updating the story for modern social media audiences.
Focus:
Creative concepting, story boarding, presenting
Creative concepting, story boarding, presenting
What I did:
Lead in concepting multiple creative routes that I presented to the Creative Director.
Then develop a detailed story board, which I briefed to the production team to create the final film.
Lead in concepting multiple creative routes that I presented to the Creative Director.
Then develop a detailed story board, which I briefed to the production team to create the final film.
Final story board created, that I drew and presented. Inspired by iconic engineering locations around the Dyson campus, giving a real insight into the engineering here.
Stills from the film of some of the iconic spaces around Dyson - to celebrate 15 years of CF01 while giving viewers a chance to see behind the curtain.