BLUE BLUSH: NEW COLOUR
WAY LAUNCH
WAY LAUNCH
Project:
New colourway launch campaign
Brief:
Launch Dyson’s Q4 2023 Blue Blush haircare colourway, with a focus on appealing to a younger Gen-Z audience and capturing the festive energy of the season. Produce a TVC film that showcases key product features and technology through bold hero shots and engaging in-use model moments. Develop supporting static product imagery for use across retail environments and OOH touchpoints.
New colourway launch campaign
Brief:
Launch Dyson’s Q4 2023 Blue Blush haircare colourway, with a focus on appealing to a younger Gen-Z audience and capturing the festive energy of the season. Produce a TVC film that showcases key product features and technology through bold hero shots and engaging in-use model moments. Develop supporting static product imagery for use across retail environments and OOH touchpoints.
Focus:
Collaborated with a senior creative to concept multiple creative approaches for the campaign launch, including developing storyboards, defining art direction, and designing static imagery and print assets. Presented creative proposals to senior stakeholders to secure final approval and sign-off. Briefed and worked closely with filmmakers, directors, and prop stylists to produce the final film, attending the shoot to ensure the creative vision was fully realised. Coordinated with teams across retail, digital, social, comms, and events to adapt and activate assets across multiple business channels.
Ideation, storyboarding, art direction
What I did:Collaborated with a senior creative to concept multiple creative approaches for the campaign launch, including developing storyboards, defining art direction, and designing static imagery and print assets. Presented creative proposals to senior stakeholders to secure final approval and sign-off. Briefed and worked closely with filmmakers, directors, and prop stylists to produce the final film, attending the shoot to ensure the creative vision was fully realised. Coordinated with teams across retail, digital, social, comms, and events to adapt and activate assets across multiple business channels.
Print OOH assets:
Digital OOH assets:
