APRICOT TOPAZ:
NEW COLOURWAY LAUNCH
NEW COLOURWAY LAUNCH
Project:
New colourway launch campaign
Brief:
Create the launch campaign for Dyson Beauty’s H1 colourway, Ceramic Apricot and Topaz, producing versatile imagery across retail, digital and social. The campaign was designed to flex across key gifting moments and evolve into summer sustain content throughout 2026.
New colourway launch campaign
Brief:
Create the launch campaign for Dyson Beauty’s H1 colourway, Ceramic Apricot and Topaz, producing versatile imagery across retail, digital and social. The campaign was designed to flex across key gifting moments and evolve into summer sustain content throughout 2026.
Focus:
Ideation, art direction
What I did:
Ideated and art directed a shoot capturing a range of products paired with hair formulations. Ensured all required imagery was delivered to brief, maintaining a high standard of creativity throughout. Developed and presented art direction boards, refining the direction through multiple rounds of feedback with Creative Directors and senior stakeholders. Worked closely with post-production teams to ensure all final imagery was delivered to a pixel-perfect standard.
Ideation, art direction
What I did:
Ideated and art directed a shoot capturing a range of products paired with hair formulations. Ensured all required imagery was delivered to brief, maintaining a high standard of creativity throughout. Developed and presented art direction boards, refining the direction through multiple rounds of feedback with Creative Directors and senior stakeholders. Worked closely with post-production teams to ensure all final imagery was delivered to a pixel-perfect standard.
The art direction leaned into a summer aesthetic, using sun rays to cast light across the set and apricot leaves to create soft shadows over the products, subtly linking back to the Ceramic Apricot colourway.
We developed a bespoke social film using on-set imagery, creating a playful and engaging asset to support the launch. The film gained over 200k views on Dyson’s owned Instagram channel.